Competing in the Age of AI by Marco Iansiti, Karim R. Lakhani

English | ePUB | Pages: 288 | 6.08 MB

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.  

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning – to drive ever more accurate, complex, and sophisticated predictions.  

When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear.

Review:

Iansiti and Lakhani have written an important book that explains what’s required to rethink the firm and become an AI-first company. Anyone interested in the impact of AI should read this book.

review by Satya Nadella, CEO, Microsoft

The ethical and business implications of AI are gradually revealing themselves as more and more AIs are plucked from research labs and deployed in the wild. Iansiti and Lakhani’s book is a great foundation for any business professional who hopes to succeed in this evolving environment.

review by Tim Brady, Partner, Y Combinator